Putri Sarirati

  TUJUAN M A G A N G Pro g r am mag a n g pada Program Studi DIII Manajemen Perusahaan memil i ki tujuan seba g ai beriku t : 1.    Menin g k atk a n pe n g e t ahu a n, pe n gal a man, kem a mpuan dan ket e r a mpi l an m a h asiswa sesu a i   de n g an bid a n g il m u n y a. 2.     Meng a r a h k an mah a sis w a untuk men e mukan p e rm a sal a han m aupun data y a n g b e r g una   d a l am  p e nuli s an tugas akhir 3.    Mend a patk a n masu k an untuk umpan balik ( feedbac k ) da l am usaha pe n y e mpurn a an   ku r ikul u m y a n g s esu a i de n g an t u ntutan dunia k e rja. 4.        Pen g abd i an kep a da ma s y a r ak a t (P e r w ujudan Tri Dh a rma Pe r g uru a n Ting g i). M A N F AAT P R O G R A M M A G A N G Pro g r am M a g a n g dihar a pkan mampu membe r ik a n man f a a t ke p ada pihak pihak y a n g te r libat, s eperti mah a sis...

ABSTRACT Sri Wahyuni, 330142220004. Research Title: "Hajj Savings Marketing Strategy at BNI Syariah Bank" . BNI Syariah's marketing strategy in marketing the iB Hasanah savings product refers to two patterns of intensification pattern in which these efforts are made to customers who have already used BNI Syariah products, but BNI Syariah sells them to the closest relatives of the customers and the extensification pattern in which these efforts conducted to customers in other banks that also have high potential for funding in BNI Syariah. The application in marketing the product of Tabungan iB Hasanah in general use the marketing mix 4P theory which includes process (process), people (people or marketing target), product (product), price (place), promotion. Key word:  marketing strategy,    marketing manajement,  h ajj Savings. ABSTRACT SUGENG PRAYITNO - Effect of SWOT Analysis On Gold Pawn By Using Akad Rahn (Case Study At Bank Syariah Mandiri Bekas...