ABSTRACT
Sri Wahyuni,
330142220004. Research Title: "Hajj Savings Marketing Strategy at BNI
Syariah Bank".BNI Syariah's marketing strategy in
marketing the iB Hasanah savings product refers to two patterns of
intensification pattern in which these efforts are made to customers who have
already used BNI Syariah products, but BNI Syariah sells them to the closest
relatives of the customers and the extensification pattern in which these
efforts conducted to customers in other banks that also have high potential for
funding in BNI Syariah. The application in marketing the product of Tabungan iB
Hasanah in general use the marketing mix 4P theory which includes process
(process), people (people or marketing target), product (product), price
(place), promotion.
Key word: marketing strategy, marketing manajement, hajj Savings.
ABSTRACT
SUGENG PRAYITNO - Effect
of SWOT Analysis On Gold Pawn By Using Akad Rahn (Case Study At Bank Syariah
Mandiri Bekasi Branch)
Each study must have
goals and objectives that will be used as guidelines for the study in
accordance with what has been planned ie the purpose of research. The purpose
of this study will be conducted this is to determine whether there is a strong
influence between the SWOT Analysis on the Golden Pawn by Using Akad Rahn
To know the effect of
SWOT Analysis on Gold Pawn for this final project is by observation and
interview to the customer and employees of PT. Bank Syariah Mandiri. Of all the
steps and steps that have been implemented by researchers, of course
researchers want to obtain the end result of the study. The final result
expected in this research is can give picture or evaluation for PT. Bank
Syariah Mandiri in the opportunity to compete in the banking world.
Keywords: SWOT Analysis,
Sharia Gold Pawn, Akad Rahn, Bank Syariah Mandiri.
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